Privacy Policy

1. Who we are

This website is run by Ascendra Partners Co., Ltd., a company registered in Thailand, trading as PJW Partners (“PJW Partners”, “we”, “us”). We design and build websites and AI agents for businesses around the world.

Ascendra Partners Co., Ltd. is the data controller for the personal data described in this policy. You can contact us about anything in it at patrick@ascendrapartners.org.

2. The short version

• We only collect what you choose to send us, plus the basic technical logs every website needs.
• This website does not use cookies, analytics or advertising trackers.
• The AI assistant runs in your browser. What you type into it is not sent to us or stored.
• Contact form enquiries are saved to a private Google Sheet so we can reply, and we email you a confirmation.
• We never sell your personal data, and you can ask us to see, correct or delete it at any time.

3. What this policy covers

This policy explains what personal data we collect when you visit this website, use the contact form, email us or use the AI assistant, why we collect it, how long we keep it and the rights you have. It does not cover the websites, AI agents or systems we build for clients; those are covered by the agreement with each client and by each client’s own privacy policy.

4. The information we collect

Information you give us. When you use the contact form, we receive your name, company name (if you give one), email address, the service, budget and start date you choose, and your message. When you email us, we receive your email address and whatever you include. Please don’t send passwords, payment card details, or health or other sensitive information.

Technical information. Like every website, our hosting provider automatically records basic technical details when your browser requests a page, such as your IP address, browser type, the page requested and the time. These server logs are used to deliver the site and keep it secure.

Browser storage. Our pages save two small flags in your browser’s session storage: one so the opening animation plays only once per visit, and one so page transitions run smoothly. They contain no personal data, are never sent to us and are deleted when you close the tab.

5. How we use your information

• To reply to you and to discuss, quote for and deliver the work you ask about.
• To send you a confirmation that we received your enquiry.
• To keep a record of enquiries so nothing is lost and we can follow up properly.
• To run and protect the website, including fixing errors and preventing misuse.
• To meet legal obligations, such as accounting and tax records once you become a client.

We do not use your information for marketing unless you ask us to, we do not make automated decisions that have legal or similarly significant effects on you, and we never sell it.

6. Our legal bases

Under Thailand’s Personal Data Protection Act B.E. 2562 (PDPA), and the GDPR or UK GDPR where they apply, we rely on:

• Contract: to take the steps you ask for before entering a contract, such as preparing a quote, and to perform it.
• Legitimate interests: to reply to enquiries, keep records of them, and run and protect the website, where these interests are not overridden by your rights.
• Consent: for anything optional we may add in future, such as newsletters or analytics. You can withdraw consent at any time.
• Legal obligation: where the law requires us to keep or disclose information.

7. The contact form

When you send the contact form, your answers are saved as a row in a Google Sheet that only our team can access, and Google sends an email alert to us and a short confirmation to the email address you gave. If the form cannot reach Google, your own email app opens with your message written out instead, and nothing is sent until you press send.

A hidden field helps us filter out automated spam. It does not collect any information about you.

8. The AI assistant

The assistant in the corner of the site answers from information PJW Partners has written and approved, and it runs entirely in your browser. The questions you type are not sent to us, to an AI provider or to anyone else, and they are not stored after you leave the page.

It can still make mistakes, so please confirm anything important with our team. If we connect the assistant to an AI service in future, we will update this policy first and explain what is shared and why.

9. Who we share information with

We share personal data only where needed, with:

• Service providers who help us run the business and the website: our website hosting provider, Google (Google Workspace, Google Sheets, Gmail and Apps Script) for enquiries and email, and our email provider. They may only use the data to provide their service to us.
• Specialist partners we bring in for a larger project, such as compliance, video production or engineering, and only with your agreement.
• Authorities or professional advisers, such as lawyers and accountants, where the law requires it or to protect our rights.
• A buyer or successor if our business is reorganised or sold, under the same protections as this policy.

10. International transfers

Some of our service providers, including Google, store data on servers outside Thailand, for example in the United States and Europe. When personal data is transferred abroad, we rely on providers that offer appropriate safeguards, such as contractual protections recognised under the PDPA and the GDPR.

11. How long we keep information

• Enquiries and emails: up to 2 years after our last contact if no project goes ahead.
• Client records: for the length of the project and then for as long as Thai accounting and tax law requires, usually at least five years.
• Server logs: kept by our hosting provider for a short period, in line with its own policy, for security and troubleshooting.
• AI assistant questions: not stored.

When we no longer need personal data, we delete it or make it anonymous.

12. How we protect it

We use reasonable technical and organisational measures to protect personal data, including encrypted (HTTPS) connections, access limited to the people who need it and reputable providers. No method of transmission or storage is completely secure, but we work to protect your information, and if a breach is likely to affect you we will tell you and the authorities where the law requires.

13. Your rights

Under the PDPA, and the GDPR or UK GDPR where they apply, you have the right to:

• access the personal data we hold about you and get a copy;
• have inaccurate or incomplete data corrected;
• have your data deleted, or made anonymous, where there is no reason for us to keep it;
• restrict or object to how we use it, including objecting to direct marketing at any time;
• receive your data in a portable format, or have it sent to another organisation;
• withdraw consent where we rely on it, without affecting what we did before.

To use any of these rights, email patrick@ascendrapartners.org. We may need to confirm your identity first. We reply within 30 days and there is normally no charge. If you are not happy with our answer, you can complain to the Office of the Personal Data Protection Committee (PDPC) in Thailand, or to the data protection authority where you live or work.

14. Cookies and similar technologies

This website does not set cookies and does not use analytics, advertising or tracking tools. It uses only the two session storage flags described above.

Our fonts and code are served from our own website, so loading a page doesn’t contact Google or any other third party. If we ever add analytics or other optional cookies, we will ask for your consent first where the law requires it and update this policy.

15. Links to other websites

Links to our clients’ websites and other sites open sites we don’t control. Their own privacy and cookie policies apply there.

16. Children

This website is meant for businesses and is not directed at children. If you are under 20, the age of majority in Thailand, please ask a parent or guardian before sending us any personal data. If you think a child has sent us personal data, contact us and we will delete it.

17. Changes to this policy

We may update this policy when our services, the website or the law change. We will post the new version here with a new “last updated” date and, if a change materially affects you, tell you directly where we can.

18. Contact us

Ascendra Partners Co., Ltd., trading as PJW Partners
Email: patrick@ascendrapartners.org

We reply to every email within one business day, in English or Thai.