Custom AI agents

Custom AI Agents for Business, Built from A to Z

We design, build and manage AI agents for every part of a business: the front desk, the sales team, marketing, operations and the back office. Trained on your information, fluent in English and Thai, working 24 hours a day.

What is a custom AI agent?

A custom AI agent is software trained on a business’s own information that can hold conversations, make decisions and complete tasks without a person doing them manually. Typical tasks include answering customer enquiries, booking appointments, qualifying leads, processing documents and writing reports. PJW Partners is an AI agency that designs, builds and manages custom AI agents for businesses worldwide.

Signature · A to Z

We’ve built AI for almost everything. Literally A to Z.

Keep scrolling through the alphabet

Six demo agents for six kinds of business. Ask a question, book a slot, and see exactly what your team would receive.

  1. 01Med spa receptionistDew Theory Skin Clinic · LINEAnswers treatment questions, books consultations and hands medical questions to the doctor.Treatment and price questions · Consultation bookings with reminders · Medical questions passed to the doctorTry it
  2. 02Gym class bookerEight Limbs Garage · WhatsAppRecommends the right class, explains prices and books a trial session.Class recommendations by level · Prices, packs and memberships · Trial bookings and injury handoffsTry it
  3. 03Law firm intakeThorne & Wattana · Website chatAsks the right intake questions, never gives legal advice, and books a free consultation.Intake questions before the first call · Free consultation bookings · Never gives legal advice; hands over to an attorneyTry it
  4. 04Real estate qualifierLantern Key Property · Instagram DMsQualifies buyers and renters, suggests listings and books viewings for your agents.Rent or buy, budget, area and bedrooms · Matching listings in the chat · Viewings booked for your agentsTry it
  5. 05Restaurant conciergeSmoke & Sticky Rice · LINETakes reservations and answers menu, allergy and policy questions in English and Thai.Reservations in English and Thai · Menu and dietary questions · Allergy questions confirmed by the kitchenTry it
  6. 06B2B product finderTackwright Adhesives · Website chatRecommends products by application, sends documents and books sample requests.Product suggestions by application · SDS and TDS documents by email · Sample requests and quotes for salesTry it

Reception AgentAnswers and books
Concierge AgentGuides visitors to the right service
Support AgentHandles FAQs, orders and aftercare
Voice AgentAnswers phone calls

Healthcare and aesthetic clinicsB2B and manufacturingLegal and professional servicesCoaching and consultingEducationHospitality and wellnessReal estateRetail and e-commerce

Channels
IN
Website chat · LINE · WhatsApp · Instagram · Facebook Messenger · Email · Phone and voice · Slack and internal tools
Connects to
OUT
Google Workspace · Microsoft 365 · booking and calendar systems · CRMs · Google Business Profile · spreadsheets and databases · payment and invoicing tools

Custom, not off the shelf
01
Trained on your services, prices, policies and tone.
Bilingual by design
02
Natural English and Thai, not machine translation.
Safe hand-offs
03
Anything complex or sensitive goes straight to a person.
Private by default
04
Built with Thailand’s PDPA in mind. Your data stays yours.
Managed for you
05
We monitor conversations and improve the agent every month.
Designed, not just coded
06
Every agent comes with an interface as polished as our websites.

01 · 30 MINUTESFree AI audit

We find the tasks where an agent saves the most time or money.

02 · WEEK 1Design

We map conversations, rules and hand-offs for your approval.

03 · WEEKS 1–3Build and train

Trained on your real questions and documents, then tested hard.

04 · ONGOINGLaunch and improve

Live on your channels, tuned monthly.

Most single agents go live in 2 to 3 weeks. Multi-agent systems take 4 to 8.

FROM $1,000

Starter Agent

One agent, one channel.

Email us
QUOTE ON REQUEST

Growth Suite

Three connected agents across your channels.

Email us
TAILORED QUOTE

Enterprise and Custom

Multi-agent systems, internal tools and integrations.

Email us

Will customers know they’re talking to AI? +

You decide. Most businesses are open about it, and customers mainly care about getting a fast, accurate answer.

What if the AI gets something wrong? +

It answers only from information you approve, and passes anything uncertain to your team.

Can an AI agent speak Thai? +

Yes. Our agents work natively in Thai and English, and in other languages on request.

Do I need technical skills? +

No. We set up, host and manage everything.

Can it connect to my existing systems? +

In most cases, yes: calendars, CRMs, spreadsheets, LINE OA and more.

Is my data safe? +

Agents are built with PDPA compliance in mind and only access what they need.

What’s the difference between a chatbot and an AI agent? +

A chatbot follows a fixed script. An AI agent understands requests, uses your information and completes tasks such as booking, quoting or updating records.

Most enquiries arrive when you’re closed. An AI agent tailored to your business answers them in seconds.

100×higher odds of reaching a lead when you call within 5 minutes rather than 30Lead Response Management Study, 2007
7×more likely to qualify a lead when you reply within an hourHarvard Business Review, 2011
46%of salon and spa appointments booked while the business is closedPhorest booking data, 2019